What is a backlink? *image A > B with anchor text Simply put a backlinik is any type of incoming link from an external website. The website points “back” to the linked page. This is important for search engeines because it counts as a Vote to the page and the more “votes” a page receives the higher the placement with certain keywords that the page is targedted for and … [Read more...] about Backlinks
Vanity Metrics
What are vanity metrics http://simplicable.com/new/vanity-metrics Vanity metrics are measurements which are used to impress rather than be used or acted upon. These numbers are usually easily manipulated numbers that provide no real value to the business as if they are acted upon they would not help the business grow. Example include: pageviews, social followers, … [Read more...] about Vanity Metrics
Referral Traffic
What is referral traffic? Referral traffic is commonly defined as traffic which come from any website when a hyperlink is clicked on that is not a search engine, social media site, or advertisement (these are organic, social, and paid or display traffic respectively. What is referral traffic really? Go to any starbucks walk up to the nerd with a fedora on a … [Read more...] about Referral Traffic
Paid Traffic
What is paid traffic Any traffic that is acquired through direct payment of a vendor. This generally takes on several different forms. Specifically direct payment in exchange for direct traffic. There are ultimately 3 major types of payment options PPC (pay per click) – this is model that allows an advertiser to pay based upon individual clicks. If a user doesn’t click … [Read more...] about Paid Traffic
Organic Traffic
What is Organic Traffic? Organic traffic is simply referral traffic that arrives from the non-advertised portion of search engines. The only real way to receive this type of traffic is by having a web presence and web page to match the algorithm of a given search engine. In other words, this is the free traffic you get from search engines by matching their requirements … [Read more...] about Organic Traffic